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Retail design and décor calls for a kit of parts for success: entrance, directional, promotional, and informational. This means strategic signage placement to enhance customer experience for information and wayfinding plus effective communication of core brand messaging. The plan should harmonize with the brand identity of the retail space and create a cohesive and immersive experience for shoppers.
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In retail signage projects I begin my reviewing the space and considering customer flow, focal points, and how to integrate the brand identity. My goal is always to place signage at key locations and craft a cohesive visual to support consistency in design elements, typography, and color schemes throughout the retail space.
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Research & Development
Concept Development
Signage Planning
Presentation Development
Shop Drawing Development
Production Artist
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For the stadium concessions series, our team collaborated closely with concession teams to craft unique experiences for patrons at MLB, NFL, and NBA games. Partnering with renowned food and beverage brands, we curated meaningful interaction points that delivered exceptional displays and, most importantly, memorable experiences.