I’m a multidisciplinary designer and marketing leader with over a decade of experience helping brands connect strategy to execution across digital, physical, and environmental touchpoints.
My background spans two disciplines that don't usually live in the same person — environmental graphic design and marketing leadership. I've designed signage systems for a Las Vegas attraction and led brand strategy for Washington's largest luxury real estate brokerage. That range isn't accidental. The best problems usually require both.
I approach every project with a focus on systems thinking — building solutions that hold together not just at launch, but over time and across every touchpoint. Whether I'm developing a brand identity, directing a campaign, or designing for a physical space, the goal is always the same: create something that works as well as it looks.
Collaboration is central to how I operate. I've partnered with architects, fabricators, marketing teams, and executive leadership to bring ideas to life across industries — and I've learned that the best creative outcomes happen when everyone at the table is pulling in the same direction.
Currently available for freelance engagements and open to full-time creative leadership roles.
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Brand systems that scale across every touchpoint and channel
Campaigns built for adoption, not just presentation
Environments that guide and engage without getting in the way
Creative direction that connects business objectives to visual execution
Cross-functional leadership that keeps strategy and craft aligned
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Strong work starts with listening. Before any concept is explored, I focus on understanding the goals, the audience, and the constraints — because the right solution is always specific, never generic.
From there I prioritize clarity, consistency, and scalability. Every creative decision is made in service of the bigger picture, and every deliverable is built to be used, not just admired.
I move fast without cutting corners, communicate proactively, and stay engaged from brief through final execution.
Experience
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Maple Valley, WA | August 2014 – Present
Founded and led a multidisciplinary creative studio delivering brand, design, marketing, and experiential solutions for diverse clients.
• Create and develop end-to-end brand development, marketing strategy, and creative execution for small businesses, nonprofits, and real estate clients.
• Designed visual identities, campaigns, environmental graphics, and digital experiences aligned to business goals.
• Managed client relationships, project scopes, timelines, and budgets across multiple concurrent engagements.
• Collaborated with creative partners and vendors to deliver high-quality, production-ready work.
• Provided strategic consulting on positioning, messaging, and go-to-market initiatives. -
Bellevue, WA | November 2024 – February 2026
Lead division-wide marketing strategy supporting 17+ active communities, driving qualified traffic, sales growth, and consistent regional brand presence.
Plan and execute community-specific marketing strategies aligned to buyer demographics and sales targets.
Develop and manage annual and quarterly marketing calendars and oversee division marketing budget alignment with business priorities.
Lead events, promotions, and on-site brand activations to increase engagement and conversion.
Direct digital marketing across newsletters, web, social media, and vendor partnerships.
Coordinate community signage strategies to strengthen brand visibility, traffic flow, and model home standards.
Manage vendor relationships (photography, video, drone, geo-spatial mapping) to ensure strong online presentation and exposure.
Research market trends and deliver insights to leadership to inform strategic decisions.
Maintain CMS website content and execute division-level promotional initiatives in partnership with Corporate Marketing.
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Bellevue, WA | March 2021 – November 2024
Directed annual brand strategy and creative execution for Washington’s largest Sotheby’s International Realty affiliate, supporting 300+ brokers and $1.9B+ in annual sales.
Led development of brand tools and marketing assets across digital, social, print, and market reporting.
Partnered with agent leadership to align brand initiatives with agent business needs, driving adoption and measurable value.
Managed annual campaigns, timelines, and performance metrics to ensure strategic alignment.
Collaborated with the education team to deliver hands-on workshops supporting rollout and utilization of marketing tools.
Introduced new platforms and resources that elevated brand consistency and agent marketing capabilities.
Built and evolved multi-channel social media strategy across Instagram, Facebook, LinkedIn, and YouTube.
Improved operational efficiency through SOPs, workflow optimization, and performance coaching.
Managed and mentored the creative team, establishing department goals and KPIs.
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Seattle, WA | April 2018 – March 2021
Designed branded environments, signage systems, and large-format graphics across commercial real estate, retail, entertainment, and workplace environments.
Created architectural, wayfinding, and environmental graphics for clients including Microsoft, Whole Foods, Hulu, CBRE, and JPC Architects.
Supported RFP development and marketing collateral for business growth.
Collaborated with architects, fabricators, and internal teams from concept through installation.
Produced sign plans, location plans, and production-ready artwork.
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Bellevue, WA | June 2018 – November 2024
Partnered with leadership to strengthen brand presence through annual strategic marketing and elevated design execution.
Developed comprehensive brand guidelines ensuring consistency across visuals, tone, and messaging.
Advised leadership on annual brand strategy and campaign planning.
Designed digital advertising, print collateral, and marketing materials supporting market positioning.
Maintained cohesive luxury visual standards across all deliverables.
Delivered high-quality creative contributing to sustained company growth.
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Bellevue, WA | August 2012 – March 2018
Delivered experiential and architectural signage solutions for national brands and custom environments.
Designed signage systems and marketing assets for clients including Starbucks, Washington Federal, and HomeStreet Bank.
Partnered with project managers and sales teams to deliver projects on time and within budget.
Contributed to bid documentation, sales collateral, and digital/print marketing materials.
Skills & Expertise
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Adobe Creative Cloud
Microsoft 365 Suite
Web Design & Development
SketchUp
Social Media Strategy & Management
SEO, Analytics & Performance Tracking
Project Management Tools
RFP Development & Documentation
Production Design & File Prep
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Brand Identity & Development
Digital & Print Design
Experiential & Environmental Design
Marketing & Advertising Campaigns
Typography & Visual Systems Photography & Editing
UX Design & Visual Communication
Packaging & Collateral Design
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Multidisciplinary Creative Direction
Strategic Thinking & Problem Solving
Cross-Functional Collaboration
Team Leadership & Mentorship
Process Development & Goal Setting
Budget Awareness & Resource Planning
Driving Performance Through KPIs
Time & Project Management
LET’S CONNECT
Whether you're building something from scratch or evolving something that already exists, I'd love to hear about it.