DESIGN

MARKETING

STRATEGY

I'm Ryan Lybeck — a multidisciplinary designer and marketing leader with a decade of experience building brand systems, leading campaigns, and creating environments that connect people to ideas. Based in the Pacific Northwest, I partner with organizations that expect design to do real work.

“Good design doesn't ask to be noticed. It just makes everything work better.”

Otis Owl Creative is the creative practice of Ryan Lybeck — a designer and marketing leader who has spent a decade building brands, launching campaigns, and designing environments that leave a mark. From the Las Vegas Strip to the Pacific Northwest real estate market, the work spans disciplines because the best problems usually do.

Open to select projects and new opportunities.

  • "Ryan is the best kind of person to have on a team. He leads with positivity, knowing exactly how to put a smile on your face and light up a room. The product of his work is a result of how much he cares, regardless of whether he’s doing a five minute task or five week long project. He treats coworkers and clients with dignity, and his creative genius is being able to get stakeholders aligned while building campaigns that bring results. A mastermind of teamwork, he is a natural leader and knows how to teach those around him. Passionate, talented, supportive, and kind are few of many words that come to mind when thinking of how to best define Ryan. If you ever get the chance to collaborate with this visionary, you won’t want to miss it!!"

    —Former colleague

  • "Otis Owl Creative was a fantastic partner for a handful of projects. Ryan was consistently timely, communicative, and dependable with every deadline. His creativity elevated our social media graphics, and he demonstrated a clear understanding of our brand’s needs and design direction right away. We’re grateful for his collaboration and highly recommend his work!"

    —Current client

  • "Ryan and I partnered closely at a real estate brokerage, where he served as Creative Brand Manager and I led agent training and adoption. That collaboration gave me a clear view of what makes him exceptional. He listened, evaluated, and executed with consistency — taking feedback from the field and translating it into real improvements that elevated our tools, our processes, and our team. His creative eye and commitment to quality made him an invaluable partner. What stood out most was his leadership under pressure. Through constant change and competing priorities, Ryan remained calm, positive, and reliable — someone the whole team could count on. He leads with integrity, follows through on every commitment, and raises the standard of everything he touches."

    —Former colleague

  • "It is a pleasure to work alongside Ryan. Ryan is a very enthusiastic designer who is very passionate about his work. Ryan has trained new employees and increased productivity in his department."

    —Former colleague

  • "Ryan brought exceptional reliability and craft to every project we partnered on. His ability to turn around high-quality work quickly — while maintaining clear communication throughout — set a standard that was genuinely hard to match."

    —Former client

LET’S CONNECT

Whether you're building something from scratch or evolving something that already exists, I'd love to hear about it.