Terminal One Motor + Yacht Club
Terminal One Motor + Yacht Club is a luxury waterfront development on Seattle's Salmon Bay, combining residential living with marina access for motor and yacht enthusiasts. As an ongoing freelance engagement, I've led the creative execution across the project's full brand ecosystem — from foundational identity work through web design, marketing collateral, event activation, and environmental signage.
The scope reflects the kind of cross-disciplinary work that defines a project of this caliber: every touchpoint, from a business card to a dockside sign, had to feel like part of the same world.
Brand Identity Development
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Web Design
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Event Marketing
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Stationary Systems
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Marketing Collateral
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Social Media Strategy
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Signage & Wayfinding
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Design Systems
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Brand Identity Development | Web Design I Event Marketing I Stationary Systems I Marketing Collateral I Social Media Strategy | Signage & Wayfinding | Design Systems |
The Challenge
A development at this level competes for attention with some of the most polished luxury real estate marketing in the Pacific Northwest. The brand needed to feel as considered and high-end as the property itself — while also being practical enough to execute across an unusually wide range of applications: a full website build, printed brochures, social campaigns, signage, stationery, and live event materials.
The greater challenge was consistency at scale. With three distinct creative directions explored for the brand's visual language, the system needed enough range to let each direction feel fully realized, while still resolving into one cohesive identity once a direction was selected.
Brand Identity & Design System
The foundation of the project was a flexible identity system built around three creative territories: Dark Precision, Atelier, and Harbor Signal. Each direction explored a different relationship between the brand's nautical context and its residential luxury positioning — from a sharp, technical aesthetic to a softer, more atelier-inspired sensibility to a maritime signal-flag-inspired visual language.
The resulting design system established color, typography, iconography, and material direction with enough depth to support every downstream application.
Web Design
The Terminal One website is being developed in two phases. Phase one, now live, establishes the property's digital introduction — built on Squarespace using the Myhra Fluid template and customized to reflect the brand's visual direction, with a custom stat bar component highlighting key property statistics in a clean, scannable format.
Phase two will expand the site into a fully developed digital experience, building on the phase one foundation with deeper content, expanded property detail, and additional functionality as the development progresses toward launch.
The Strategy
Working alongside the project's broader team — including Realogics Sotheby's International Realty and Olson Kundig — the approach centered on letting the brand's creative direction inform every deliverable from the start, rather than designing pieces independently and reconciling them later.
Marketing assets were generated through the three creative directions, allowed the team to evaluate each territory at scale before committing — seeing how a direction would feel across social, print, and signage simultaneously rather than in isolation.
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Site Plan - Client Provided Rendering
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The Forum Interior - Client Provided Rendering
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Double Garage - Client Provided Rendering
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Single Garage - Client Provided Rendering
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The Forum Exterior - Client Provided Rendering
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Vanilla Shell - Client Provided Rendering
Stationary & Print Collateral
The print system includes a full stationery suite — business cards, letterhead, and presentation materials — alongside an eight-page brochure developed to introduce the property to prospective buyers and brokers. The brochure wireframe balances lifestyle imagery with the practical information buyers need, structured to work both as a printed leave-behind and a digital presentation tool.
Social & Digital Marketing
Social and digital assets were developed across all three creative directions, giving the marketing team the ability to test tone and visual language with real audiences before finalizing the brand's primary direction. Each direction carries its own mood while remaining built on the same underlying design system — proof that the framework could flex without fracturing.
“The world’s attention turns to Monaco this weekend—where superyachts, motorsport, luxury brands, and global citizens converge along Port Hercule for The Monaco Grand Prix.
Yet we are reminded that extraordinary enthusiast communities are not limited to the Mediterranean. They exist right here in the Pacific Northwest.” - Dean Jones
Event Marketing
Event materials supported on-site activations tied to the property's launch, including invitations, step-and-repeat signage, and printed event collateral. These materials served as the brand's first in-person introduction to prospective buyers and partners — making first-impression consistency especially important.
The Solution
The result is a brand ecosystem built for a property where every touchpoint matters. From the website a prospective buyer browses first, to the signage they encounter on-site, to the stationery exchanged at a launch event, the system holds together as one confident, considered identity.
The breadth of this engagement — spanning brand strategy, digital design, print production, and environmental graphics — reflects the kind of full-spectrum creative leadership that luxury development marketing demands, and showcases the range of disciplines that come together under a single creative direction.
This is an active freelance engagement. Work is ongoing.