FlyOver Las Vegas
FlyOver Las Vegas is an immersive flight simulation attraction on the Las Vegas Strip, transporting guests on aerial journeys above some of the world's most iconic landscapes. As Senior Experiential Designer at Tube Art Group, I was embedded with the FlyOver creative and architectural team to develop the complete environmental graphics and signage system for the Las Vegas location.
The scope spanned concept through production documentation — translating the attraction's core promise of flight, wonder, and spectacle into a cohesive interior guest environment built to perform at Las Vegas scale.
Environmental Graphic Design
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Experiential Concept Development
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Signage Package Planning
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Interior Wayfinding Systems
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Interactive Content Ideation
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Production Art Development
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Cross-Functional Collaboration
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Environmental Graphic Design | Experiential Concept Development I Signage Package Planning I Interior Wayfinding Systems I Interactive Content Ideation I Production Art Development | Cross-Functional Collaboration |
The Challenge
Once a guest crosses the threshold, the interior environment has to carry the full emotional weight of the FlyOver experience. The environmental graphics and signage system needed to do more than direct traffic — it needed to establish atmosphere, build anticipation, and sustain the narrative arc of the experience from lobby entry through the ride itself.
Every graphic and wayfinding element had to integrate seamlessly with a sophisticated architectural interior while holding up under the operational demands of a high-volume Las Vegas attraction. The system needed to feel cinematic without becoming noise — immersive without competing with the ride itself.
CREATIVE DIRECTION
Dramatic entrance that gives a sense of the experience to come.
The ribbons from the exterior marquee should connect into this room.
Using lighting and dimensional elements to create an immersive space.
Design should take into account all surfaces (walls, floor and ceiling).
The entire experience should move you into the next phase of the experience.
Guest Journey
Most guests will come through our doors after seeing one of many online ads or outdoor boards, encountering a street team or having been intrigued by our Las Vegas Boulevard signs. At this point those guests have also walked through the kinetic, highly visual images in the Entry Tunnel.
Now they are in the Courtyard, a space that balances information with excitement. The Courtyard uses context and details of the ride experience to help guests move on to the next step: ticket purchase.
Entry
Lobby and ticketing environment setting the tone for the experience — brand immersion begins at the threshold.
Anticipation
Queue and pre-show graphics building narrative momentum, giving guests something to engage with while steadily building toward the ride.
Experience
The ride environment itself — where environmental graphics recede and the spectacle takes over. Every element in this zone was designed to support, not compete.
Depart
Exit and retail environment extending the experience beyond the ride, leaving guests with the brand fully realized before they step back out.
The Strategy
The approach began with the guest experience as the organizing principle rather than the signage package. Working through the full guest journey — zone by zone, moment by moment — made it possible to define exactly what each graphic element needed to accomplish emotionally and functionally before a single sign type was drawn.
Collaboration with the FlyOver creative team and the architectural firm was ongoing throughout the process, ensuring design intent translated across disciplines and that every graphic decision accounted for the real constraints of fabrication, installation, and day-to-day operation. Concept exploration was iterative and grounded — the goal was always a system that would hold up in the built environment, not just render well on screen.
Sign Type System
The signage package was organized as a comprehensive type system covering every application across the guest journey — from large-format exterior monuments to interior dimensional letters, directional blades, queue graphic panels, and ADA-compliant regulatory signage.
Each sign type was developed with both design intent and fabrication reality in mind, ensuring the visual language of the brand translated cleanly from concept into built form across a range of materials, scales, and installation conditions.
Interior Environment
The interior environment was treated as a large-format graphic opportunity at every scale — from immersive murals that established the atmosphere of flight to close-up material and finish details that rewarded attention. Queue graphics gave guests an engaging visual experience during wait times while steadily building the anticipation that defines the FlyOver pre-show arc.
Interactive pre-show elements deepened guest engagement and connected the physical environment to the ride narrative, ensuring the experience felt intentional from first step to liftoff.
Production & Fabrication
Every element in the system was developed with a clear path from design to fabrication. Specification drawings and shop documentation ensured that design intent was preserved through production, with material and finish decisions made in context — accounting for Las Vegas lighting conditions, operational durability, and the visual demands of a high-traffic attraction environment.
Installation photography documented the system fully realized in the space, closing the loop from concept through completion.
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Courtyard - Primary Feature Wall
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Courtyard - Secondary Feature Wall
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Courtyard - Ceiling Signage
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Courtyard - Floor Graphic
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Ticketing - High Impact Graphic Wall
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Ticketing - Entry Directional Signage
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Retail Wall Graphic
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Retail - Cactus Neon Fixture
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Post Show - Sign Plan
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Post Show - Rotational Digital Wall
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Post Show - Entry Wall Graphic
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Post Show - Wild West Feature Wall
The Solution
The completed environmental graphics and signage system delivers a cohesive guest journey that feels purposeful from the moment of arrival to the final exit. Large-format graphics establish scale and atmosphere. Wayfinding elements guide intuitively without interrupting the experience. Interactive moments build genuine anticipation before the ride begins.
Every sign, surface, and graphic moment was designed to serve the experience — ensuring that what guests felt moving through the space matched the promise of what they were about to see.
The result is an integrated physical environment that performs at Las Vegas scale — immersive enough to set the stage for a world-class attraction, and considered enough to disappear into the experience when it needs to.
Developed in collaboration with FlyOver Creative and the architectural project team.
Led environmental graphics development and collaborated with architectural and fabrication teams to deliver a cohesive, large-scale signage system.
