Case Studies
These case studies highlight my ability to lead creative initiatives across a variety of industries and project scopes. From experiential environments to luxury home marketing and brand identity development, each engagement reflects a thoughtful balance of strategy, collaboration, and design execution.
My approach combines research, creative direction, and close partnership with stakeholders to ensure that every project delivers meaningful results. Whether leading a complex signage program, supporting long-term marketing initiatives, or building a brand from the ground up, I focus on creating solutions that elevate the client’s vision while supporting their long-term goals.
FlyOver Las Vegas
As the Senior Designer, I partnered with the architectural team and the FlyOver creative group to develop a comprehensive signage and experiential graphics system for the attraction’s Las Vegas location.
The project included the creation of environmental graphics, interactive moments, and wayfinding elements designed to guide guests through the experience while building anticipation for the ride itself.
Seeing the project realized in person on the Las Vegas Strip was especially rewarding, bringing months of collaboration and creative planning to life in a dynamic, high-profile environment.
Experiential Concept Development
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Signage Package Planning
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Interactive Content Ideation
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Cross-Functional Collaboration
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Interior Wayfinding Systems
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Production Art Development
Experiential Concept Development | Signage Package Planning | Interactive Content Ideation | Cross-Functional Collaboration | Interior Wayfinding Systems | Production Art Development
The Strategy
The strategy centered on understanding FlyOver’s brand and the experience they wanted guests to feel before stepping onto the ride.
Working closely with architectural partners and the internal FlyOver team, we developed a layered environmental graphics system that enhanced the physical space while reinforcing the story of the attraction.
This included detailed signage planning, concept exploration, and collaboration with fabrication teams to ensure that every element integrated seamlessly with the architectural design and technical components of the attraction.
The Solution
The final solution delivered an immersive signage and graphics system that supported both navigation and storytelling.
Wayfinding elements guided visitors intuitively through the space, while large-scale graphics and interactive moments built excitement leading up to the ride experience. Each element was designed to integrate naturally with the architecture and technology within the attraction.
The result was a cohesive guest journey that elevated the overall FlyOver experience while maintaining strong brand alignment.
MN Custom Homes
Beginning in 2018, I had the opportunity to collaborate with MN Custom Homes, a respected luxury home builder serving the Seattle and Bellevue markets.
During this multi-year partnership, I worked as a freelance Lead Designer alongside the marketing team to develop and execute a wide range of brand and marketing initiatives. My work included campaign design, print and digital advertising, community marketing materials, and creative assets that supported the promotion of new home developments.
Brand Guidelines Development
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Print Advertising
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Digital Campaigns
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Community Marketing Materials
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In-Home Informational Displays
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Brochures & Event Collateral
Brand Guidelines Development | Print Advertising | Digital Campaigns | Community Marketing Materials | In-Home Informational Displays | Brochures & Event Collateral
The Client
MN Custom Homes is recognized for its high-end craftsmanship and thoughtfully designed communities throughout the Eastside. Their homes emphasize architectural detail, livability, and long-term quality.
Supporting this brand requires marketing that reflects the same level of refinement and attention to detail present in the homes themselves.
My Role
My work with MN Custom Homes focuses on translating brand strategy into consistent, polished marketing materials across multiple channels.
This includes designing campaign layouts, creating magazine advertising, developing marketing templates, and producing materials used throughout the home buying experience. I also collaborate on brand development initiatives that help evolve the company’s visual identity and messaging.
Through ongoing partnership with the marketing team, I help ensure that each campaign and community launch maintains a cohesive and elevated brand presence.
Suzy Legier Interior Design
Suzy Legier is an accomplished interior designer, certified Master Home Stager, and the owner of a luxury real estate brokerage based on Bainbridge Island.
She engaged me to develop a comprehensive brand system that would reflect the elevated, design-forward nature of her work and resonate with high-end clientele.
Brand Identity Development
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Web Design & Development
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Marketing Materials
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Digital Marketing Templates
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Business Forms & Client Materials
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Creative Direction
Brand Identity Development | Web Design & Development | Marketing Materials | Digital Marketing Templates | Business Forms & Client Materials | Creative Direction
The Process
The engagement began with a discovery phase focused on understanding Suzy’s vision, business goals, and the expectations of her target clientele.
Working collaboratively, we defined a visual direction that balanced sophistication with approachability. From there, I developed a complete set of brand assets including identity design, marketing collateral, website design, and digital templates to support ongoing marketing efforts.
Post-launch support ensured that the brand could continue evolving while maintaining consistency across all touchpoints.
The Solution
The final solution delivered a cohesive brand ecosystem tailored to Suzy’s business and clientele.
The identity system was designed to feel refined and timeless, aligning with the level of quality her clients expect in both interior design and real estate services. Supporting marketing materials and digital templates provide flexibility while maintaining a strong visual foundation.
Through close collaboration, the brand now serves as a clear reflection of Suzy’s expertise, professionalism, and commitment to thoughtful design.
