Marketing & Advertising
Marketing and advertising play a critical role in translating brand strategy into measurable business impact. When aligned with broader business objectives, thoughtful marketing initiatives can strengthen market position, build meaningful relationships with customers, and drive long-term growth.
Throughout my career, I have collaborated with marketing leaders, sales teams, and executives to develop campaigns and tools that support business development, elevate brand visibility, and empower teams with resources that drive real results.
Annual Forecast Report Campaign
While working with Realogics Sotheby's International Realty as the Creative Brand Manager, I led the creative direction and campaign development for the firm’s Annual Forecast Report and accompanying marketing initiative.
The report serves as a key thought-leadership resource for real estate brokers, providing market insights they can leverage in conversations with clients and prospective buyers. The campaign focused on transforming the traditional print report into a more accessible, digital-first resource that brokers could easily share and customize.
Adoption was a critical priority, so the rollout included educational programming and training sessions designed to ensure agents could confidently use the tools in their own marketing efforts.
Campaign Strategy Development
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Creative Direction
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Content Ideation & Creation
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Cross-Functional Collaboration
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Digital Campaign Deployment
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Broker Education & Training
Campaign Strategy Development | Creative Direction | Content Ideation & Creation | Cross-Functional Collaboration | Digital Campaign Deployment | Broker Education & Training
The Strategy
The campaign strategy focused on equipping brokers with tools that could help initiate meaningful real estate conversations in an unpredictable market.
Working closely with marketing leadership and brokerage stakeholders, we identified opportunities to simplify and modernize the report format. The goal was to make the insights more accessible while providing agents with marketing assets that could be quickly customized and shared.
To support adoption, the campaign also included internal training sessions and educational workshops to help brokers understand how to leverage the content in their own outreach.
The Solution
The final campaign introduced a digital-first ecosystem built around the Annual Forecast Report.
Deliverables included a dedicated landing page, social media assets, customizable newsletters, presentation slides, and a truncated digital version of the report that agents could easily distribute. We also launched Market Perspectives, a podcast series featuring conversations between the CEO and industry leaders to further extend the campaign’s thought leadership.
WorkLab sessions and internal trainings were hosted to support adoption, ensuring brokers felt confident using the tools to build relationships, generate leads, and reinforce the brokerage’s authority in the market.
Messenger Corporation
During my time at Messenger Corporation, I served in both environmental design and marketing roles, supporting internal marketing initiatives and client-facing communications.
My work focused on articulating the company’s value through thoughtful print and digital marketing materials while also supporting the sales team with tools designed to strengthen client relationships.
Monthly Brand Newsletter
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Client Presentation Lookbooks
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Pitch Deck Development
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Brand Documentation
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Marketing Collateral
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Client Appreciation Programs
Monthly Brand Newsletter | Client Presentation Lookbooks | Pitch Deck Development | Brand Documentation | Marketing Collateral | Client Appreciation Programs
The Process
Working closely with leadership and the sales team, I developed marketing materials that supported outreach, brand storytelling, and client engagement.
This included identifying opportunities to strengthen the company’s voice across communications while creating visually engaging tools that could support business development efforts.
The Solution
The result was a suite of on-brand marketing materials designed to support both internal communication and external client engagement. These included monthly newsletters, pitch decks, presentation lookbooks, and brand documentation that clearly communicated the company’s capabilities.
One of my favorite initiatives was developing the annual client appreciation gifts. Each gift was concepted, designed, and handcrafted in our studio, creating a memorable and personal touchpoint that strengthened long-term client relationships.
MN Custom Homes
Over several years, I collaborated with MN Custom Homes to develop and maintain a comprehensive library of marketing materials supporting their luxury home communities.
My work focused on aligning marketing design with the company’s broader objective of strengthening its position in the competitive Eastside home builder market.
Brand Template Development
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Print Advertising
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Digital Campaign Assets
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Community Marketing Materials
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In-Home Informational Displays
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Brochures & Event Collateral
Brand Template Development | Print Advertising | Digital Campaign Assets | Community Marketing Materials | In-Home Informational Displays | Brochures & Event Collateral
The Process
Working closely with the MN Custom Homes marketing team, we identified key messaging and campaign priorities for each year’s marketing initiatives.
From there, I developed creative concepts and design systems that could be applied across multiple campaigns and communities. Iterative design reviews and collaboration ensured that each deliverable aligned with the company’s brand standards while supporting evolving marketing goals.
The Solution
The result was a cohesive marketing toolkit that allowed the MN Custom Homes team to execute campaigns efficiently while maintaining a consistent and elevated brand presence.
By developing flexible design templates and scalable marketing systems, the team could quickly deploy new materials across print and digital channels while reinforcing the brand’s reputation for quality and craftsmanship.
Annual Waterfront Report Campaign
The Annual Waterfront Report campaign supported brokers at Realogics Sotheby's International Realty by providing market insights and marketing tools tailored specifically to the Pacific Northwest waterfront real estate market.
Timed to launch ahead of the summer waterfront selling season, the campaign positioned the brokerage as a leading authority while equipping agents with valuable insights they could share with clients.
Campaign Development
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Creative Direction
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Content Creation
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Cross-Functional Collaboration
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Campaign Launch Event
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Broker Education Series
Campaign Development | Creative Direction | Content Creation | Cross-Functional Collaboration | Campaign Launch Event | Broker Education Series
The Strategy
The strategy focused on providing brokers with a comprehensive set of tools that could help initiate conversations with prospective buyers and sellers in a shifting market.
We combined data-driven insights with accessible marketing materials that agents could easily integrate into their outreach and marketing efforts.
The Solution
The campaign introduced a robust set of marketing tools designed to give agents a competitive advantage.
Deliverables included a dedicated landing page, the full waterfront report, animated social media assets, customizable marketing templates, presentation slides, and newsletters. We also hosted training workshops to help brokers adopt the materials and incorporate them into their marketing strategies.
To support the campaign launch, we visited select waterfront listings on the first day of summer, creating content that tied the report directly to the properties and communities it highlighted.
Additional Marketing & Advertising
I am passionate about building marketing systems that connect brand strategy with real business outcomes.
Throughout my career, I have partnered with startups, regional brands, and established organizations navigating growth, repositioning, and market expansion. Each engagement begins with understanding business goals, audience insights, and the broader strategic context behind the work.
My approach blends research, collaboration, and creative execution to develop marketing tools that are not only visually compelling but also practical and scalable. By aligning closely with stakeholders and maintaining clarity throughout the process, I help ensure that every campaign and deliverable supports the organization’s long-term success.
