RSIR - Forecast Report Campaign
The Forecast Report Campaign was a full-scale strategic initiative developed to equip Realogics Sotheby's International Realty brokers with the tools, content, and confidence to lead client conversations during a period of significant market uncertainty.
As Creative Brand Manager, I led the creative direction and execution of a multi-channel campaign spanning a printed publication, a podcast launch, a four-part educational series, a digital asset suite, and a broker-facing toolkit — all designed to drive adoption across a 300+ broker organization and reinforce the firm's position as the most informed voice in the Pacific Northwest real estate market.
Campaign Development
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Creative Direction
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Podcast Launch
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Content Strategy
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Educational Series
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Digital Campaign Execution
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Cross-Functional Collaboration
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Educational Rollout
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Campaign Development | Creative Direction I Podcast Launch I Content Strategy I Educational Series I Digital Campaign Execution | Cross-Functional Collaboration | Educational Rollout |
The Challenge
In an unpredictable market, brokers needed more than data — they needed tools that made it easy to initiate confident, informed conversations with clients. The challenge was threefold: developing a compelling publication worthy of the Sotheby's brand, launching entirely new content formats (a podcast and an educational series) without an existing playbook, and driving meaningful adoption across a large, distributed broker network where new tools often go unused.
Every channel had to feel cohesive — part of one campaign, not a collection of disconnected assets — while remaining practical enough for busy agents to actually pick up and use.
Forecast Report Publication
The Forecast Report itself was the campaign's anchor — a printed and digital publication presenting Pacific Northwest market data, trend analysis, and forward-looking perspective in a format brokers could hand directly to clients. The design balanced editorial credibility with the visual polish expected of the Sotheby's brand, with data visualizations, typographic hierarchy, and layout decisions all working together to make complex market information feel accessible and authoritative.
The Strategy
The campaign was built around a digital-first, broker-enabled model. Rather than producing assets for brokers to distribute passively, the system was designed to put tools directly in their hands — customizable, deployable, and simple enough to use without additional training or design support.
Launching a podcast and an educational series simultaneously with the print publication required a unified brand system that could hold together across very different media. Every format — from a printed page to a podcast tile to a presentation slide — drew from the same visual and tonal foundation, ensuring the campaign read as one cohesive initiative regardless of where a broker or client encountered it.
Forecast Report Publication
The Forecast Report itself was the campaign's anchor — a printed and digital publication presenting Pacific Northwest market data, trend analysis, and forward-looking perspective in a format brokers could hand directly to clients. The design balanced editorial credibility with the visual polish expected of the Sotheby's brand, with data visualizations, typographic hierarchy, and layout decisions all working together to make complex market information feel accessible and authoritative.
The Solution
I approached the project by developing a flexible brand system that could adapt to changing themes and speakers each year while maintaining a consistent visual foundation.
Working closely with leadership and marketing teams, we aligned on messaging, audience, and event goals, ensuring the brand supported both thought leadership and engagement.
The system was designed to extend seamlessly across presentation templates, marketing assets, and event collateral.
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The Atlas Project
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The Echo Project
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The Brightline Project
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The Northgrid Project
Annual event brand system designed for scalability and thought leadership
The Solution
The result is a scalable event brand that supports ongoing evolution while maintaining consistency across all touchpoints.
From digital promotion to on-stage presentations, the system reinforces the event’s credibility and strengthens its position as a key industry gathering. The approach allows the Futurecast Forum to grow and adapt each year without losing its core identity