Brand Development
A company's brand is the fundamental expression of its identity, encapsulating its core values, unique personality, and visual representation. It serves as the touchstone that customers, partners, shareholders, and employees use to form perceptions and expectations. Effective branding not only shapes how a company is perceived but also influences its market positioning, competitive advantage, and overall success.
Futurecast Forum
The Futurecast Forum is a strategic annual event held in the first quarter of the year to unite local industry thought leaders across real estate sectors, foster discussions about the market, and offer insightful projects for the future. Beyond its information value, it showcases RSIR’s creativity, innovation, commitment to leading the industry with forward-thinking strategies, and reputation as a trusted authority in our local market.
Brand Identity & Usage Guide
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Event Collateral
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Website Development
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Newsletter Communication
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Presentation Slides
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Social Media Assets
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Brand Identity & Usage Guide | Event Collateral | Website Development | Newsletter Communication | Presentation Slides | Social Media Assets |
The Process
The process for the Futurecast Forum began with conceptualization and planning, defining objectives and themes for the annual event. We selected industry thought leaders as speakers and developed engaging content, including presentations and panel discussions. Event execution involved coordinating logistics, managing registrations, and delivering insightful discussions on current market conditions and future trends.
Maybell Beauty
I was approached by Maybell Beauty at its inception to help create a brand that reflected the company’s mission statement: to serve as an escape from life’s daily pressures and embrace self-care. The brand identity was inspired by the notion that there is always an opportune moment to prioritize investing in oneself.
Strategic Marketing
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Graphic Design
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Digital Advertising
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Marketing Collateral
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Print Advertising
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Strategic Marketing | Graphic Design | Digital Advertising | Marketing Collateral | Print Advertising |
The Path Forward
As Maybell Beauty grows, we'll expand our marketing efforts to reach more people. This includes digital campaigns, social media, and partnerships. We'll also update our marketing materials like brochures and packaging to reflect our evolving brand and offerings. This approach ensures that as Maybell Beauty succeeds, our marketing evolves to support its growth.
Messenger Corporation
I worked at Messenger Corporation as both an environmental designer and marketing lead. I developed monthly newsletters, bid documentation, pitch decks, and other opportunities to articulate the company’s value through print and digital marketing. One of my favorite projects was to develop and execute our annual client appreciation gifts, which we hand crafted in our studio.
Presentation Design
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Infographics
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Brand Collateral
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Marketing Design
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Brank Lookbooks
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Presentation Design | Infographics | Brand Collateral | Marketing Design | Brank Lookbooks |
Annual Waterfront Report
The Annual Waterfront Report campaign is timed for RSIR’s real estate brokers to leverage in preparation for the waterfront sales season in Washington state. Its aim is to support broker business and satisfaction, and attract top-tier talent to the brokerage for its invaluable tools. We launched this print and digital campaign with visits to some of our brokers’ top waterfront listings on the first day of summer.
Campaign Development
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Art Direction
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Project Management
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Digital Marketing
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Market Reporting
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Strategic Marketing
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Event Coordination
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Campaign Development | Art Direction | Project Management | Digital Marketing | Market Reporting | Strategic Marketing | Event Coordination |
The Problem
Provide RSIR brokers with the essential tools to kickstart real estate conversations, especially in a market that is constantly shifting and unpredictable.
The Solution
We developed a campaign that gives our agents a distinct competitive advantage by providing tools that can be utilized across multiple marketing channels. Additionally, we hosted worklabs designed to facilitate adoption, drive broker business, and attract top talent to the brokerage.
Additional Marketing Work
Below I've included a selection of other marketing work across my portfolio.