KB Home - Marketing Manager
Bellevue, WA | November 2024 – February 2026

Lead division-wide marketing strategy supporting 17+ active communities, driving qualified traffic, sales growth, and consistent regional brand presence.

• Plan and execute community-specific marketing strategies aligned to buyer demographics and sales targets.

• Develop and manage annual and quarterly marketing calendars and oversee division marketing budget alignment with business priorities.

• Lead events, promotions, and on-site brand activations to increase engagement and conversion.

• Direct digital marketing across newsletters, web, social media, and vendor partnerships.

• Coordinate community signage strategies to strengthen brand visibility, traffic flow, and model home standards.

• Manage vendor relationships (photography, video, drone, geo-spatial mapping) to ensure strong online presentation and exposure.

• Research market trends and deliver insights to leadership to inform strategic decisions.

• Maintain CMS website content and execute division-level promotional initiatives in partnership with Corporate Marketing.

Realogics Sotheby’s International Realty - Creative Brand Manager
Seattle, WA | March 2021 – November 2024

Directed annual brand strategy and creative execution for Washington’s largest Sotheby’s International Realty affiliate, supporting 300+ brokers and $1.9B+ in annual sales.

• Led development of brand tools and marketing assets across digital, social, print, and market reporting.

• Partnered with agent leadership to align brand initiatives with agent business needs, driving adoption and measurable value.

• Managed annual campaigns, timelines, and performance metrics to ensure strategic alignment.

• Collaborated with the education team to deliver hands-on workshops supporting rollout and utilization of marketing tools.

• Introduced new platforms and resources that elevated brand consistency and agent marketing capabilities.

• Built and evolved multi-channel social media strategy across Instagram, Facebook, LinkedIn, and YouTube.

• Improved operational efficiency through SOPs, workflow optimization, and performance coaching.

• Managed and mentored the creative team, establishing department goals and KPIs.

MN Custom Homes - Marketing & Design (Freelance)
Bellevue, WA | June 2018 – November 2024

Partnered with leadership to strengthen brand presence through annual strategic marketing and elevated design execution.

• Developed comprehensive brand guidelines ensuring consistency across visuals, tone, and messaging.

• Advised leadership on annual brand strategy and campaign planning.

• Designed digital advertising, print collateral, and marketing materials supporting market positioning.

• Maintained cohesive luxury visual standards across all deliverables.

• Delivered high-quality creative contributing to sustained company growth.

Messenger Corporation - Senior Experiential Graphic Designer
Seattle, WA | April 2018 – March 2021

Designed branded environments, signage systems, and large-format graphics across commercial real estate, retail, entertainment, and workplace environments.

• Created architectural, wayfinding, and environmental graphics for clients including Microsoft, Whole Foods, Hulu, CBRE, and JPC Architects.

• Supported RFP development and marketing collateral for business growth.

• Collaborated with architects, fabricators, and internal teams from concept through installation.

• Produced sign plans, location plans, and production-ready artwork.

Tube Art Group - Environmental Graphic Designer
Bellevue, WA | August 2012 – March 2018

Delivered experiential and architectural signage solutions for national brands and custom environments.

• Designed signage systems and marketing assets for clients including Starbucks, Washington Federal, and HomeStreet Bank.

• Partnered with project managers and sales teams to deliver projects on time and within budget.

• Contributed to bid documentation, sales collateral, and digital/print marketing materials.